My favorite bakery finally reopened after their three-week vacation.
On the first day, I happily stood in the line out the door with the rest of the locals. As we got close to the counter, the woman ahead of me blurted out, “I’m so happy you’re back. We’ve missed you! We’ve all missed you!” Everyone nodded vigorously. The guy behind me was picking up his dinner bread on his way home from his run and he elaborated, “You really don’t know how happy we are that you’re back. Life is good again.”
During all this outpouring of customer loyalty, it occurred to me that shops may go on holiday just so that people will appreciate them when they reopen, kind of like a mercantile version of “absence makes the heart grow fonder.” I doubt whether John Maynard Keynes or the Chicago School would agree with this economic approach, but it does seem to work over here.