Word enemies are words which are bastards. This is one of them.
A happy/sad thing about being an expat is realizing one day that something that was impossible when you first arrived is now old hat. Take Bouygues, for example.
When I got to France with the intention of settling here, I’d been living in Spain, a country where every letter in a word is pronounced (except “h”). Within the first week, I’d seen dozens of signs that read Bouygues and could do little more than stare at them, dumb faced. (It’s a huge company that has mobile phone, Internet, construction, real estate and media divisions, so they really advertise a lot.)
Like a child, I sounded it out: Buh-ó-ewh-ee-g-ewh-eh-s. That didn’t sound right. Boy-geez? Boo-ee-goo-ee-z? I sheepishly asked a French friend how to say it, but I couldn’t remember how to spell it right (all those vowels still looked crazy to me), so she was of no use.
And then I had one of my “JIIIIIMMMMMAAAAAYYYY!” moments where I was in the shower and, for the first time, understood one of the commercials on the radio. It was for “Bweeg Telecom” which is how you pronounce Bouygues. Bweeg. Go figure.