The situation: You’ve got a Mac and Macs sometimes get problems. Occasionally, they’re serious problems, like when my computer decided to freak the hell out and destroy years’ of data and all my iTunes metadata and basically stop functioning. Other times, your Mac just runs slow or makes a loud noise when the fan is on. Sometimes, your Mac just wants to get kitted out in the latest fashions or check out what kind of upgrades it can get.
The solution: The best place to do all these things is an Apple-authorized store called Tekserve in Chelsea in Manhattan. Sure, you could go to the real Apple Store where no one will be able to help you for ages and you’ll be jostled by all the tourists and youngsters and people just milling about. It’ll be loud in there too and you’ll probably forget an important question you had and leave none the wiser.
At Tekserve, you get a number and you sit in a little area and you’re called up in a reasonable amount of time. (You can also drop off and they’ll get in touch with you later.) The person who helps you will know just about everything you could care to ask. They will address your issue(s), give you options if serious work needs to be done and make sure you’re okay about every step of the process. They understand that you live on your computer now, that all of your life is there and they treat it, and you, with the care both of you deserve. And lots of times, they won’t even charge you.
And this can happen
I was there on a day ending in Y so I was wearing a purple coat, purple hat, purple glasses and was carrying a purple shopping bag. I’d stopped in to get my purple hardshell-protected laptop air-blasted ’cause it was making funky sounds. An employee walking behind the counter passed me, observed how insanely I was coordinated and said, “She knows what’s up.” I *do* know what’s up, but so does that guy.
The location can’t be beat
After servicing your computer, you can go to the original Shake Shack in Madison Square Park. Who doesn’t want to have a legitimate reason to eat a ShackBurger?