I have a lot of anti-tracking plug-ins on my web browser, partly because I’m a bit of a privacy freak (says the girl who blogs about her life five times a week) but also because I just don’t want websites following me around everywhere trying to sell me stuff. Part of the reason why I left the US is because I didn’t want to be so relentlessly marketed to.
Most of the time, this works out well since my browsing is so masked that it confuses the algorithms that are trying to fit me into some demographic but sometimes, not presenting myself as who I really am means that I get stuff like this:
At least it wasn’t porn.
If you want to get a basic level of anonymity online, I recommend installing Disconnect in your browser and getting a bunch of Firefox add-ons like Click&Clean, NoScript, Self-Destructing Cookies, DoNotTrackMe and TrackMeNot. Alternately, you could just start using DuckDuckGo instead of Google, but you’ll have to relearn how to search for things since DDG doesn’t know where you are, who you are or what you’re looking for, unlike Google which is always watching.